You've decided to fundraise for Southend YMCA (thank you!) taking part in one of our events, or taking part in your own and collect sponsorship, but how can you make the most of online and offline tools? Here are some tips to help you along the way...
We really recommend JustGiving to aid any offline fundraising that you are doing, it makes fundraising easier to manage for you, and gives you a target to work towards, here's a couple of other features you should be using:
Make the most of your profile
If you do set up a profile on JustGiving, make sure you use all of the features to customise your profile, add some pictures, set a realistic goal for you to work towards, personalise the bio as to why you are taking part. Research shows that all of these factors help to increase fundraising efforts.
Set up a text code
Setting up a text code makes giving quick and easy for those who either don't have a card to hand; it will come straight out of their credit (or be added onto their phone bill at the end of the month). You can customise a four letter code, followed by two digits (such as 'EASY86).
2) Make a poster, or use one of our pro-formers.
Print off multiple copies and display them at work (make sure you ask permission first!), in your front window, at any clubs you go to, ask your local pub or shops too, you could even stick them through your neighbours letterboxes, be sure to put your text code and JustGiving links on it.
3) Email & text
Use your contacts, take pride in what you are doing, fundraising is something that charities rely on to continue to extend and maintain their work, email or text friends, colleagues and relatives – giving now can come from anywhere in the world, so don't be shy to email all the contacts you have.
4) Social media - Be creative!
You could create a facebook event and invite your friends to it, with details of your fundraising efforts, post creative updates on social media, make a video blog for YouTube, post updates on your JustGiving blog about any pre-event preparation you are doing – utilising multimedia will give your campaign and fundraising more drive. For example, one of team of fundraisers created their own hashtag for the Essex Jailbreak, and came up with 'personas' for video blogs. See below.
5) The good old fashioned sponsor form
Whilst some of us may have grandparents that have facebook and are great online, not everyone is, use the power of giving your sponsor form to parents or other relatives to take with them to work or to social groups to advocate on your behalf.
6) Doing something special?